We’re here to help all students love Exeter, and this guide will show you just how to do that by making sure our brand identity and tone of voice is consistent across all communications to students.
This guide will give every staff member everything needed to create branded resources which look, feel and sound like us. We’ve got guidance on logos, colours, typography, and photography along with ready-to-use templates, backgrounds and assets. We’ve got you covered!
Our purpose: We are here to help you Love Exeter.
Our values: We are empowering, radically inclusive and collaborative.
Our ambition: We want to be more fun, community-focused and innovative.
Words matter. What we say and how we say it is as vital to our brand as our visual identity.
Our tone of voice is what we say and how we say it (or what we write and how we write it). It is influenced by our purpose, values, ambition and personality.
Whenever we talk to our audience and whatever channels we use, our tone of voice should shine through in an honest and authentic way.
We’ve created a guide to help you write functional, powerful and expressive messages that will connect with students in more meaningful ways.
The guide will give you guidance and inspiration to create a strong verbal identity that our audience knows and trusts. You can use it to inspire and motivate you to create winning copy. We’ve got some key messages to get you started too!
We put our students at the heart of everything we do, and now our logo does too! Our logo has been created to be flexible and to embody our new brand personality and ambition.
We have a variety of logos for you to use, this includes our primary logo and other variations that can be used in certain applications.
We’ve got lots of templates for you, but if you’re using the logo for another project, here are some tips for you:
Logo clear space + minimum size
To maintain the integrity and visibility of the logo, avoid crowding it with type, imagery, or graphic elements. The minimum clear space surrounding the logo must be proportional to the height of the ‘G’. When using the logo with other logos (e.g. University logo) always give it this much clear space (or more).
Logo placement
The preferred placement for the logo is in the corner or the bottom centre top of a layout. Notice the extra clear space around the logo in the example, which avoids crowding the edge of the layout.
Things to avoid (pretty please!)
HEX WEB #F26128
Pantone: Orange 021 C
RGB: 242, 97, 39
CMYK: 0, 77, 96, 0
HEX WEB #2C2240
Pantone: 281 C
RGB: 44, 34, 64
CMYK: 84, 86, 44, 50
HEX WEB #C0D842
Pantone: 380 C
RGB: 192, 216, 66
CMYK: 29, 0, 92, 0
HEX WEB #7DCFD6
Pantone:
RGB: 125, 207, 214
CMYK: 48, 0, 17, 0
HEX WEB #F0CCE1
Pantone:
RGB: 240, 204, 225
CMYK: 3, 23, 0, 0
Our colours are designed to reflect our fun, energetic and youthful personality, and to set us apart from the University.
Our logo exists in multiple colour variations to offer more flexibility and fun in our communications, but still keeping our core brand identity.
Here you can find our primary and complementary colours, including the codes you need for them.
Our typefaces are: Made Tommy Soft (ExtraBold), Rubik
Made Tommy Soft Extra Bold
Primary typeface: for headlines, subheads
Made Tommy Soft Regular
for body copy, and captions.
Rubik
Secondary typeface: for body copy
